Nature & seasonsPyeongchang, Gangwon State

Hyoseok Culture Festival 2025 in Pyeongchang, Gangwon State, South Korea

효석문화제 2025

Sep2025
5 –14
Fri–Sun
Past edition

5 September 2025 to 14 September 2025

This edition has ended. It is kept as a record of what the 2025 festival offered. The current information is on the Hyoseok Culture Festival page (Expected Sep 2027).

Dates5–14 Sep 2025
WeatherSeptember average 19/10 °C (67/51 °F), 250 mm of rainMonthly averages, not a forecast: Korea Meteorological Administration climate normals, 1991–2020, Daegwallyeong (Pyeongchang) station, about 30 km away.
VenueHyoseok Culture Village, Bongpyeong-myeon강원특별자치도 평창군 봉평면 이효석길 157
AdmissionFree in 2026 (KTO). The Lee Hyo-seok Literary Museum and Hyoseok Moonlight Hill, normally paid, were free during the festival; the literary train ride is paid (price not published), and food and market goods cost extra.
Previous edition2024: 6–15 Sep 2024
Next edition2026: 4–13 Sep 2026

Program

  • Culture and arts zoneliterary walks, exhibitions, busking and hands-on activities
  • Festival zoneopening and closing ceremonies, the national writing contest, performances and a night market
  • Healing zonewater-, star- and fire-gazing rest areas and family programmes
  • New Byeolbitmaru arts space with a bookshop, community room, art and literary-award exhibitions and busking
  • Lee Hyo-seok Literary Museum and Hyoseok Moonlight Hill; buckwheat makguksu, jeonbyeong and buchigi

Notes on the 2025 edition

Theme "Literature blooms as buckwheat flowers, life seeps into moonlight" (문학! 메밀꽃으로 피어나고 삶! 달빛에 스미다). Ten days from 5 September.

About the festival

The Hyoseok Culture Festival (효석문화제) is a ten-day festival in Bongpyeong, Pyeongchang, Gangwon, held every September since 1999 among white buckwheat fields in the village that is the setting of Lee Hyo-seok's story "When Buckwheat Flowers Bloom". The 2026 edition ran 4–13 September, 10:00–17:00, with free entry (KTO); the 2027 dates are not announced, but ten days in early to mid September are expected. From Seoul Station, the KTX-Eum reaches Pyeongchang Station in 1 h 31 min–1 h 45 min (₩19,700), and a free festival shuttle runs from the station.

Transport, booking, crowd and accessibility details are on the main Hyoseok Culture Festival page, which covers every edition.

Source

Facts checked
19 October 2026, against the sources listed below.

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