| Dates | 6–15 Sep 2024 |
|---|---|
| Weather | September average 19/10 °C (67/51 °F), 250 mm of rainMonthly averages, not a forecast: Korea Meteorological Administration climate normals, 1991–2020, Daegwallyeong (Pyeongchang) station, about 30 km away. |
| Venue | Hyoseok Culture Village, Bongpyeong-myeon강원특별자치도 평창군 봉평면 이효석길 157 |
| Admission | Shuttle from Pyeongchang Station to the village and Phoenix Park: Free |
| Next edition | 2025: 5–14 Sep 2025 |
Program
- Theme "Literature and Gastronomy" (문학과 미식) across six experience zones
- About 150,000 pyeong (roughly 50 ha) of buckwheat fields open to visitors, with street performances in the fields
- Celebrity book reading, guided literary walk, traders' road walk with travel writer Song Il-bong, Lee Hyo-seok literature forum and the Hyoseok essay contest
- 1st Modern Theatre Festival
- Events linked with the 2024 Pyeongchang Wild Ginseng Festival
Prices
| Item | Price | Note |
|---|---|---|
| Shuttle from Pyeongchang Station to the village and Phoenix Park | Free | Free |
Notes on the 2024 edition
Phoenix Park, about 7 km (8 minutes by car) from the village, ran its own buckwheat field on its 1,050 m summit, reached by gondola.
About the festival
The Hyoseok Culture Festival (효석문화제) is a ten-day festival in Bongpyeong, Pyeongchang, Gangwon, held every September since 1999 among white buckwheat fields in the village that is the setting of Lee Hyo-seok's story "When Buckwheat Flowers Bloom". The 2026 edition ran 4–13 September, 10:00–17:00, with free entry (KTO); the 2027 dates are not announced, but ten days in early to mid September are expected. From Seoul Station, the KTX-Eum reaches Pyeongchang Station in 1 h 31 min–1 h 45 min (₩19,700), and a free festival shuttle runs from the station.
Transport, booking, crowd and accessibility details are on the main Hyoseok Culture Festival page, which covers every edition.
Source
Facts checked
19 October 2026, against the sources listed below.