| Dates | 22–25 Oct 2026 |
|---|---|
| Hours | 10:00–20:00 daily |
| Venue | Yesan Permanent Market and surrounding streets충청남도 예산군 예산읍 예산시장길 2 |
| Admission | Entry: Free |
| Previous edition | 2025: 23–26 Oct 2025 |
| Next edition | 2027: Mid to late October 2027, probably four days from Thursday to Sunday, if the pattern of 2024–2026 holds (17–20 Oct 2024, 23–26 Oct 2025, 22–25 Oct 2026); nothing announced as of 18 October 2026. |
Program
- Bucket listten festival activities, joined step by step (the flagship programme)
- Resident-run food under three themes: Samguk, 8-mi ("eight flavours") and local
- Glocal immersive theatrean immersive play staged in the market
- Main-stage performances with a different colour theme each day
- Yesan Dance Festival (예산춤페스티벌): a competition for dancers from around the country
- Chrysanthemum exhibition and photo zones; promotion booths and food
Prices
| Item | Price | Note |
|---|---|---|
| Entry | Free | |
| Food and drink | — | Paid per item at market restaurants and festival stalls; prices not published |
Notes on the 2026 edition
10th edition, marking ten years of the festival and the 100th year of Yesan Market. Theme "A never-ending story" (끝나지 않는 이야기), slogan "Yesan Jangteo! Our story continues", with four sub-themes: expanding value, space, participation and time; made with young local creators and youth groups. Hosted by Yesan County and run by the Yesan-gun Development Committee. No detailed timetable or performer line-up had been published as of 18 October 2026.
About the festival
The Yesan Market Samguk Festival (예산장터 삼국축제) is a free four-day food festival in and around Yesan Permanent Market in Yesan, Chungcheongnam-do, built on three things whose Korean names start with "guk": gukbap (rice soup), guksu (noodles) and gukhwa (chrysanthemums). The 10th edition runs 22–25 October 2026, 10:00–20:00 daily. There is no KTX: Janghang Line trains from Yongsan reach Yesan Station in 1 h 44 m–1 h 59 m (₩8,300–₩12,300), and buses from Seoul Central City take 1 h 45 m.
Transport, booking, crowd and accessibility details are on the main Yesan Market Samguk Festival page, which covers every edition.
Source
Facts checked
22 October 2026, against the sources listed below.