Tradition & cultureNamwon, Jeonbuk State

Namwon Chunhyang Festival 2024 in Namwon, Jeonbuk State, South Korea

춘향제 2024

May2024
10 –16
Fri–Thu
Past edition

10 May 2024 to 16 May 2024

This edition has ended. It is kept as a record of what the 2024 festival offered. The current information is on the Namwon Chunhyang Festival page (Expected Apr/May 2027).

Dates10–16 May 2024
VenueGwanghallu Garden and the Yocheon riverside전북특별자치도 남원시 요천로 1447 (천거동)
AdmissionFree entry to the festival grounds; some programmes charge (KTO). Gwanghallu Garden charges ₩4,000 for adults (youth ₩2,000, children ₩1,500) and is free 18:00–21:00 from April to October; whether the daytime fee is waived during the festival was not stated.
Next edition2025: 30 Apr – 6 May 2025

Program

  • 10 Mayopening ceremony at Gwanghallu with about 5,000 guests, followed by the 'Chunhyang Love Light Concert' and fireworks
  • More than 40 programmes across four hubs: the Gwanghallu main stage, the Yeruwon special stage, Love Square and the Yocheon riverside
  • Street parade, farmers' band, magic and circus along the road from the main stage to Chunhyanggyo bridge, plus a large Daedong-gil parade
  • 'Chunhyang Ball' in hanbok styled on Chunhyangjeon
  • Chunhyang Nanjang food market on the Yocheon riverside with Namwon-style dishes developed with The Born Korea (Paik Jong-won)

Prices

ItemPriceNote
Food and local-product booths—Prices held at ₩10,000 or less

Notes on the 2024 edition

94th edition; theme '춘향, COLOR愛 반하다'. About 1.17 million visitors, more than three times the year before, with an estimated economic effect of ₩79.2 billion.

About the festival

The Namwon Chunhyang Festival (춘향제) is a seven-day festival of traditional performance at Gwanghallu Garden and the Yocheon riverside in Namwon, Jeonbuk State, built around Korea's best-known love story and first held in 1931. The 96th edition ran 30 April–6 May 2026 and drew about 1.51 million visits; the 97th is expected in late April–early May 2027, dates not yet announced. Festival entry is free, while Gwanghallu Garden charges ₩4,000 for adults by day and is free after 18:00 from April to October. Namwon is about 2 hours from Yongsan by KTX (₩36,400).

Transport, booking, crowd and accessibility details are on the main Namwon Chunhyang Festival page, which covers every edition.

Source

Facts checked
19 October 2026, against the sources listed below.

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