Arts & performanceBusan

Haeundae Sand Festival 2024 in Busan, South Korea

해운대 모래축제 2024

May2024
24 –27
Fri–Mon Media façade 20:00–22:00 on 24–26 May
Past edition

24 May 2024 to 27 May 2024 · Media façade 20:00–22:00 on 24–26 May

This edition has ended. It is kept as a record of what the 2024 festival offered. The current information is on the Haeundae Sand Festival page (Expected May 2027).

Venue this year. Haeundae Beach and Haeundae Square (Gunam-ro).

Dates24–27 May 2024
HoursMedia façade 20:00–22:00 on 24–26 May
WeatherMay average 22/15 °C (72/58 °F), 156 mm of rainMonthly averages, not a forecast: Korea Meteorological Administration climate normals, 1991–2020, Busan station, about 15 km away.
VenueHaeundae Beach and Haeundae Square (Gunam-ro)부산광역시 해운대구 해운대해변로 280 (중동)
AdmissionFree. KTO lists the 2026 festival as free admission, with some hands-on programmes paid; the sculptures stand on the open beach.
Previous edition2023: 19–22 May 2023
Next edition2025: 16–19 May 2025

Program

  • Fri 24 May 19:00 at Haeundae Beach: opening ceremony with a drawing show, Ulala Session and fireworks
  • 20 works by 12 artists (3 Korean, 9 from the US, Canada, China and Russia) recreating famous art: a main work 25 m wide and 12 m high with the Sistine Chapel ceiling and The Starry Night against the Vatican Museums, Musée d'Orsay and the Louvre; also The Last Supper, Guernica, The Scream and Kim Hong-do's Ssireum
  • Media façade of world art museums on the main work, 20:00–22:00 on 24–26 May; children's film on a sand pile at 20:00 on 25 and 26 May
  • 7 m sand observatory at the event plaza in front of the Paradise Hotel; sand board; 'Challenge! I'm a sand sculptor'
  • AR stamp tour 24 May–9 June with a prize draw on 10 June
  • Gunam-roRandom Play Dance and dance contest at 18:00 on 25 May and 19:00 on 26 May; flea market

Prices

ItemPriceNote
Entry—Not stated in the 2024 sources opened

Notes on the 2024 edition

Theme 'World art museum tour' (세계 미술관 여행; KTO: 모래로 만나는 그랜드 미술관). Sculptures on display until Sunday 9 June 2024. About 1.01 million visitors, counted from mobile-phone location data; in a survey of 509 visitors, average spending was ₩74,000 and overall satisfaction 4.4 out of 5.

About the festival

The Haeundae Sand Festival (해운대 모래축제) is Haeundae-gu's free sand-sculpture festival on Haeundae Beach in Busan, first held in 2005. The 21st edition ran 15–18 May 2026 (programmes 10:00–21:00), with 17 sculptures by 11 artists that stayed on the sand until 14 June. 2027 dates are not announced; recent editions ran Friday to Monday in mid-to-late May. Entry is free (some hands-on activities charge); take Busan Metro Line 2 to Haeundae Station, Exit 3 or 5.

Transport, booking, crowd and accessibility details are on the main Haeundae Sand Festival page, which covers every edition.

Source

Facts checked
19 October 2026, against the sources listed below.

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